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Advanced Search Engine Optimization: Reflections & Outcomes
The eighth course I've taken in my Digital Marketing Masters at Full Sail University is Advanced Search Engine Optimization. In this course, I created documentation on Spyfu.com Competitor Analysis, PPC Campaign Pitch, Healthy Website Architecture, and Local Search Optimization. Additionally, I participated in four discussion boards where I was able to contribute to meaningful conversations amongst my peers about Keyword Strategies, Additional Competitor Insights, Internal vs
Adiena Kaiser
Jun 26, 2024


Digital Design and Usability: Reflections & Outcomes
The fifth course taken in my Digital Marketing Masters at Full Sail University is Digital Design and Usability. In this course, I created a Home Page Analysis short-paper, a Usability Presentation + Task Analysis Video, a short paper on Navigation and Information Scent, and a Final Website Plan Presentation. Additionally, I participated in four discussion boards with my peers, contributing to meaningful conversations about Home Pages, Identifying User Tasks, Findability, and
Adiena Kaiser
Mar 28, 2024


Consumer Behavior and Analysis: Reflection & Outcomes
The fourth course taken in my Digital Marketing Masters at Full Sail University is Consumer Behavior and Analysis.
Adiena Kaiser
Feb 28, 2024


Digital Storytelling and Branding: Reflection & Outcome
The third course taken in my Digital Marketing Masters at Full Sail University is Digital Storytelling and Branding. In this course, I crafted a new personal branding statement, a detailed 7-minute Brand Voice Persona Presentation, a 2-minute Brand Story Video, and a 17-page Brand Strategy Document. Additionally, I participated in four discussion boards where I was able to contribute to meaningful conversations amongst my peers about Three Little Questions (The Brand Gap by M
Adiena Kaiser
Feb 3, 2024


Digital Marketing Fundamentals: Reflection & Outcomes
The second course I have taken so far in my Digital Marketing Masters at Full Sail University is Digital Marketing
Adiena Kaiser
Dec 14, 2023
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