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Digital Analytics & Optimization: Reflections & Outcomes
The tenth course I've taken in my Digital Marketing Masters at Full Sail University is Digital Analytics & Optimization. In this course, I created a SMART Goal & KPI Business Report, Optimization Plan, and acquired certification in Search Engine Optimization. Additionally, I participated in four discussion boards where I was able to contribute to meaningful conversations amongst my peers about a Landing Page, Corporate Goals, Social Media Analytics, and Free Analytics. I will
Adiena Kaiser
Aug 29, 2024


Advanced Search Engine Optimization: Reflections & Outcomes
The eighth course I've taken in my Digital Marketing Masters at Full Sail University is Advanced Search Engine Optimization. In this course, I created documentation on Spyfu.com Competitor Analysis, PPC Campaign Pitch, Healthy Website Architecture, and Local Search Optimization. Additionally, I participated in four discussion boards where I was able to contribute to meaningful conversations amongst my peers about Keyword Strategies, Additional Competitor Insights, Internal vs
Adiena Kaiser
Jun 26, 2024


Advanced Digital Marketing Strategies: Reflections & Outcomes
The seventh course I've taken in my Digital Marketing Masters at Full Sail University is Advanced Digital Marketing Strategies. In this course, I created documentation on the IMAP Relationship Development Strategy + SEM Ads, IMAP Conversion Optimization Strategy, IMAP Traffic and Promotion Strategy, and the Final IMAP Presentation. Additionally, I participated in four discussion boards where I was able to contribute to meaningful conversations amongst my peers about, Your Off
Adiena Kaiser
Jun 1, 2024


New Media Marketing: Reflections & Outcomes
The sixth course taken in my Digital Marketing Masters at Full Sail University is New Media Marketing. In this course, I created presentations on Personas/Goals/Strategy, Identifying Your Company's Influencers, Create Your Plan, and Create Your Measurement Plan. This course was unique as students had the option to choose because Influencers or Brand Ambassadors for their case study companies. I chose to focus on recruiting influencers for Baldur's Gate 3. Additionally, I part
Adiena Kaiser
Apr 29, 2024


Consumer Behavior and Analysis: Reflection & Outcomes
The fourth course taken in my Digital Marketing Masters at Full Sail University is Consumer Behavior and Analysis.
Adiena Kaiser
Feb 28, 2024


Digital Storytelling and Branding: Reflection & Outcome
The third course taken in my Digital Marketing Masters at Full Sail University is Digital Storytelling and Branding. In this course, I crafted a new personal branding statement, a detailed 7-minute Brand Voice Persona Presentation, a 2-minute Brand Story Video, and a 17-page Brand Strategy Document. Additionally, I participated in four discussion boards where I was able to contribute to meaningful conversations amongst my peers about Three Little Questions (The Brand Gap by M
Adiena Kaiser
Feb 3, 2024


Digital Marketing Fundamentals: Reflection & Outcomes
The second course I have taken so far in my Digital Marketing Masters at Full Sail University is Digital Marketing
Adiena Kaiser
Dec 14, 2023
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