The sixth course taken in my Digital Marketing Masters at Full Sail University is New Media Marketing. In this course, I created presentations on Personas/Goals/Strategy, Identifying Your Company's Influencers, Create Your Plan, and Create Your Measurement Plan. This course was unique as students had the option to choose because Influencers or Brand Ambassadors for their case study companies. I chose to focus on recruiting influencers for Baldur's Gate 3. Additionally, I part